
Furthermore, the odds of turning on the TV and seeing a gang of British hooligans poking good-natured fun at American culture have dwindled to practically nil. Happily, there is one classic video that can fill this void in our modern society: Bow Wow Wow’s DO YOU WANNA HOLD ME?, an all-but forgotten pop treat from early 1983.
Like the prepackaged, empty-caloried snacks featured in the clip, this song and video contain all the substance of a Dolly Madison zinger and less depth than a fluffer-nutter sandwich. But what they lack in nutritional value they more than make up for in flavor, a sugar high and a free prize inside the box. Bow Wow Wow’s appeal lay in their exuberance and enthusiasm, two important ingredients often missing in today’s world of manufactured pop entrees.

Bow Wow Wow were manufactured also, but their creator’s intent was not merely to sell records. His much loftier goals included singlehandedly reconstructing the sound of popular music and toppling the entire record industry by advocating home recording and tape-copying.
When former Sex Pistols Svengali Malcolm McLaren formed a new group from the remnants of the recently-split Adam and the Ants, his search for the perfect lead singer led him to Myant Myant Aye, a pretty fourteen-year-old girl who worked in a dry cleaning shop after school.

A new name and a mohawk haircut later, Annabella Lwin and Bow Wow Wow were born. McLaren then set out to conquer the world with his energetic young band, his first step being to title their 1981 debut album See Jungle! See Jungle! Go Join Your Gang Yeah! City All Over, Go Ape Crazy.

A couple of years later Bow Wow Wow outgrew McLaren’s totalitarian leadership, hired a new producer and released their final album, the appropriately entitled When the Going Gets Tough, The Tough Get Going. After that, they were gone… but at least they left a few fun, campy videos in their wake.
The DO YOU WANNA HOLD ME? video perfectly illustrates the song, a rhythmic, cartoony concoction with a catchy chorus, irreverent lyrics (“Life is wasted on illusions/Tom and Jerry’s no solution”) and a surf-inspired guitar hook. The words and images seem to poke fun at American culture — particularly the Southern California/Disneyland brand of American culture — but by the end of the video it feels more like an affectionate, if mocking, tribute.

After all, the band admitted to being smitten with the hyperactivity of the U.S.A. and bored with the dreary London punk scene, which had worn out its welcome by the early 1980s. Considering Bow Wow Wow’s cheerful, enthusiastic style, it’s no wonder Annabella referred to the London post-punk sound as “depressing”; the band’s music catered more to the prosperous, upbeat American market.
The video immediately conjures up a delightfully disposable fast-food feel simply by being shot on videotape rather than film, an unfortunate decision for many early music videos but in this case it works. Videotape enhances the flashy, cheap, trick-or-treatish costumes worn by the band as they parody pop culture heroes such as Pinocchio, Donald Duck, the Pink Panther, Carmen Miranda, Charlie Chaplin, Superman, cowboys and of course, the then-president, all against the backdrop of a giant American flag.

Behind the Reagan mask is guitarist Matthew Ashman, who later explained, “We weren’t slaggin’ the bloke. I don’t mind Ronnie — he’s alright.”

Amid scenes of the costumed band prancing around like Frankie Avalon on hot sand is a variety pack of subliminally-spliced stills of surfers, shopping malls, freeways, futuristic cars, U.S. football players, rockets, and heaps of TV-commercial food.

The guys in the band are even seen stuffing their faces with pizza in a mock display of American excess. Clearly our nation’s obsession with conveniently-packaged gluttony inspired the barrage of deviled eggs, chocolate bars and canned spaghetti that dominates the visuals.

There is nothing resembling a story or plotline to hamper the sheer sensationalism here; nothing standing between the audience and the madcap makeup painted on Annabella’s eyes or the close-up of a salad topped with ranch dressing. It’s a junk food masterpiece.

Perhaps inevitably, Bow Wow Wow's career was sentenced to the same fate as the disposable kitsch culture they mocked in DO YOU WANNA HOLD ME?, but then longevity was never expected to be a characteristic of Malcom McLaren’s creations. He preferred to ignite explosive fuses rather than foster long-burning blazes.
At least for a short time in the early eighties, there was a small, optimistic explosion called Bow Wow Wow that provided a much-needed vacation from the somber self-importance of the current music scene. Kind of like a Disneyland for punks.








































